Blockchain Registration Transaction Record

Canadian Club Partners with Soccer Canada & CPL in Major 3-Year Deal

Canadian Club announces 3-year partnership with Soccer Canada & Canadian Premier League as exclusive whisky partner. Includes stadium activations, fan experiences nationwide through 2027.

This partnership represents a significant convergence of Canadian cultural icons at a pivotal moment for soccer's growth in the country. As soccer continues to gain mainstream popularity following Canada's recent international successes, this sponsorship brings substantial financial support and marketing power to both Soccer Canada and the Canadian Premier League. For fans, it means enhanced game-day experiences, more immersive activations, and potentially greater investment in player development and league operations. The collaboration also signals growing corporate confidence in Canadian soccer's commercial viability, which could attract additional sponsors and accelerate the sport's professionalization. For Canadian Club, it provides access to millions of passionate soccer fans during a period of heightened national interest in the sport, creating authentic connections with consumers through shared national pride.