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Virginia Tech QB Drones Champions Dairy Milk in Athletic Fueling Campaign

Virginia Tech quarterback Kyron Drones partners with The Dairy Alliance's Milk's Got Game campaign, highlighting how real dairy milk fuels athletic performance with 13 essential nutrients.

This campaign matters because it highlights the intersection of nutrition, family support, and athletic performance at a time when many consumers are questioning traditional dietary choices. For parents of young athletes, students participating in sports, and health-conscious individuals, understanding how real dairy milk provides essential nutrients like high-quality protein can inform better nutritional decisions. The partnership with a prominent college athlete like Kyron Drones lends credibility to dairy's role in sports nutrition, potentially influencing dietary habits across the Southeast where dairy farming represents a significant agricultural sector. As plant-based alternatives continue gaining market share, this campaign reinforces dairy's nutritional value in athletic performance and recovery.