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NPI's Omnichannel Strategy Transforms Health Brand Retail Success

Nutritional Products International helps health brands master omnichannel retail across Amazon, Walmart, CVS & more. Learn how NPI's distribution platform drives 240% revenue growth.

This news matters because the shift to omnichannel retail represents a fundamental transformation in how consumers discover, evaluate, and purchase health and wellness products. With 73% of shoppers now using multiple channels before making purchases, brands that fail to maintain consistent presence, pricing, and messaging across all platforms risk becoming irrelevant. The strategies outlined by NPI demonstrate how proper omnichannel execution can drive 240% revenue growth, showing that mastering this approach isn't just beneficial—it's essential for survival in today's retail environment. For consumers, this means better product availability, more consistent pricing, and seamless shopping experiences whether they're browsing online or visiting physical stores. For brands, it represents both a challenge and opportunity to build stronger customer relationships and drive sustainable growth in an increasingly competitive market.