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From 9/11 Loss to Leadership: New Book Charts Path for Business Resilience

Ron Robinson's new book 'Practices of Resilient Companies' teaches strategies to thrive amid modern business disruptions. Based on real leader stories & his 9/11 recovery.

This news matters because business resilience is no longer a niche concept but a fundamental requirement for survival and growth in today's volatile global economy. The disruptions outlined—whether technological, economic, geopolitical, or social—impact every industry and professional. For business leaders, graduate students, and entrepreneurs, Robinson's work provides a structured framework to move beyond reactive crisis management to proactive organizational design. It translates the often-abstract idea of resilience into actionable practices, helping companies protect jobs, sustain communities, and innovate under pressure. In a post-pandemic world marked by rapid change, the strategies discussed offer a critical toolkit for ensuring long-term viability and competitive advantage, making the lessons universally relevant for anyone invested in the future of work and enterprise.