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AFA and Verofax Launch AI-Powered Fan Platform to Transform Sponsorship

AFA partners with Verofax to launch Vamos Argentina, an AI platform turning 900M fans into micro-influencers for brand sponsorships, revolutionizing sports marketing ahead of World Cup 2026.

This news matters because it represents a significant shift in how sports organizations and brands engage with global audiences, leveraging AI to democratize fan influence and create more authentic marketing channels. For fans, it offers enhanced interactive experiences and opportunities to connect with their favorite teams in innovative ways, potentially earning rewards for their participation. For brands, it provides a cost-effective, scalable alternative to traditional advertising, with measurable ROI and access to a passionate, targeted audience of billions. In the broader context, this could set a precedent for other sports leagues and entertainment industries, accelerating the adoption of AI-driven engagement strategies and reshaping the future of digital marketing and fan communities worldwide.