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Keep A Breast & Warped Tour Celebrate 25-Year Partnership Milestone

Keep A Breast Foundation celebrates 25th anniversary with Vans Warped Tour return. Historic partnership combines music, breast health education & social impact.

This partnership demonstrates how integrating health education into cultural events can reach younger demographics who might otherwise avoid traditional health messaging. By meeting people where they are—in this case, at music festivals—organizations can break down barriers to health information and create meaningful engagement around serious topics like cancer prevention. The success of this 25-year collaboration shows that unconventional approaches to public health education can be highly effective, potentially inspiring similar partnerships across other industries and causes.