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HKTDC Appoints Sophia Chong as New Executive Director

Sophia Chong appointed HKTDC Executive Director, Jenny Koo as Deputy. Leadership changes aim to strengthen Hong Kong's role as global business hub and support SMEs through digital transformation.

This leadership transition at Hong Kong's primary trade promotion body signals strategic continuity during global economic uncertainty. As Hong Kong positions itself as a 'superconnector' between mainland China and international markets, stable leadership is crucial for maintaining the city's competitive edge. The emphasis on digital transformation and SME support comes at a critical time when businesses worldwide are adapting to post-pandemic realities and technological disruption. For international companies looking to access Asian markets and Hong Kong-based enterprises seeking global expansion, these appointments ensure continued support through exhibitions, digital platforms, and market intelligence services that facilitate cross-border trade and investment opportunities.