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NPI Celebrates 20+ Years Helping International Brands Enter US Market

Nutritional Products International (NPI) celebrates 20+ years of helping global brands enter the US market via its Evolution of Distribution platform. Learn how Mitch Gould's system streamlines importation, retail placement, and growth.

For international brands in health, wellness, nutrition, and beauty, entering the U.S. market is fraught with regulatory, logistical, and retail hurdles. NPI's Evolution of Distribution® platform provides a proven, turnkey solution that reduces complexity, avoids costly mistakes, and accelerates time to market. By partnering with NPI, brands gain access to decades of retail relationships, e-commerce expertise, and a comprehensive system that covers everything from FDA compliance to demand generation. This matters because the U.S. remains the world's largest consumer market—and with the right partner, international companies can compete and thrive without building infrastructure from scratch.