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OpticWise: CRE Owners Must Reclaim Tech Strategy from Vendors

OpticWise CEO Bill Douglas argues CRE owners must reclaim tech strategy from vendors. Learn how controlling data & digital infrastructure transforms vendor relationships and boosts portfolio performance.

This news matters because it addresses a fundamental power imbalance affecting commercial real estate's technological advancement and financial efficiency. For property owners, vendor dependency isn't just an operational inconvenience—it directly impacts asset value, operational costs, and strategic flexibility. When owners surrender control of their data and digital infrastructure, they lose the ability to benchmark performance across properties, make informed capital allocation decisions, and adapt quickly to market changes. This dependency creates systemic inefficiencies that ultimately affect everything from tenant satisfaction to property valuations. For the broader commercial real estate ecosystem, this vendor-led approach has contributed to the industry's persistent digital lag compared to other asset classes, affecting everything from sustainability initiatives to risk management. By advocating for owner-controlled data & digital infrastructure, OpticWise isn't just promoting a different vendor relationship model—it's addressing a structural issue that has limited innovation and transparency in commercial real estate for decades.