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Dairy Alliance Launches Milk's Got Game Store to Support Food Banks

The Dairy Alliance launches Milk's Got Game online store with merchandise proceeds supporting Southeast food banks. Limited edition gear available through October 2025.

This initiative matters because it transforms consumer spending into direct community benefit, addressing food insecurity while promoting nutritional education. For families struggling with hunger in the Southeast, the campaign provides essential support through regional food banks at a time when food prices remain elevated. For sports fans, it offers a meaningful way to support their teams while making tangible differences in their communities. The program also highlights the important role of dairy nutrition in athletic development and overall health, reinforcing the connection between proper nutrition and performance. By supporting local dairy farm families while helping food-insecure households, the campaign creates a sustainable model of community support that benefits multiple stakeholders across the region.