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Realay Debuts Voice AI Platform at Independent Broker Conference

Realay presents voice AI referral platform at Real Estate Distilled conference, helping independent brokers compete with national franchises through hands-free mobile technology and nationwide network access.

This development matters because it democratizes access to referral networks that have traditionally been exclusive to large franchise systems, potentially leveling the playing field for independent real estate brokers. For approximately 250,000 independent agents in the U.S. who operate without franchise support, Realay's technology addresses a fundamental competitive disadvantage—the inability to efficiently handle out-of-area referrals that represent significant revenue opportunities. The voice AI functionality specifically tackles the mobile nature of real estate work, where agents spend hours driving between appointments and need hands-free solutions. By eliminating monthly fees and adopting a pay-at-closing model, Realay removes the financial barriers that often prevent small brokerages from adopting new technology. This innovation could reshape industry dynamics by reducing the value proposition of franchise membership, which typically costs brokers 6-8% of their commission income primarily for network access. As remote work and relocation trends continue post-pandemic, efficient referral management becomes increasingly critical for broker profitability and client satisfaction.