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Colorado Cannabis Brands Partner with Media to Launch Infused Pre-Rolls

Colorado cannabis brands Meraki & Mighty Melts partner with Westword to launch infused pre-rolls, showcasing innovative marketing in the cannabis industry.

This news matters because it showcases the innovative approaches cannabis companies are taking to market their products amidst strict advertising restrictions. It highlights the importance of media partnerships in the cannabis industry's growth and offers insights into how businesses are adapting to regulatory challenges. For investors and enthusiasts, understanding these strategies is crucial for navigating the rapidly evolving cannabis market.