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Adelaide and StreamVantage Launch High-Attention CTV Ad Targeting Marketplace

Adelaide and StreamVantage team up to introduce the first targeting marketplace for high-attention CTV content, providing advertisers with impactful placement opportunities. This collaboration revolutionizes CTV advertising by offering high-attention targeting options, driving better performance and signaling a shift towards more effective ad strategies in the FAST and AVOD ecosystems.

This news matters as it introduces a groundbreaking partnership that revolutionizes CTV advertising by offering high-attention targeting opportunities. By combining Adelaide's attention-based metric with StreamVantage's solutions, advertisers can now access placements that are proven to drive better performance. This development signifies a shift towards more effective and impactful advertising strategies in the rapidly growing FAST and AVOD ecosystems.