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Dairy Alliance Fuels VHSL Football Championships with Milk's Got Game®

The Dairy Alliance brings its Milk's Got Game® campaign to VHSL Football Championships, providing real dairy milk to fuel athletes with protein, electrolytes & carbs for performance & recovery.

This news matters because it connects nutritional science with youth sports, demonstrating how real dairy products can support athletic performance at critical developmental stages. For student-athletes, parents, and coaches, it provides practical information about accessible, natural recovery foods that can enhance training outcomes. The partnership also highlights how agricultural organizations are actively engaging with local communities, supporting educational athletics while promoting evidence-based nutrition. In an era where many young athletes face pressure to perform, this initiative offers a simple, wholesome alternative to processed supplements, emphasizing natural ingredients backed by nutritional research.