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NFL & American Heart Association Award Grants to 136 Schools for Youth Fitness

American Heart Association & NFL award grants to 136 schools to boost student physical activity through NFL PLAY 60 and Kids Heart Challenge programs, addressing youth fitness crisis.

This initiative addresses a growing public health crisis where most American youth fail to meet recommended physical activity levels, which has serious implications for both immediate educational outcomes and long-term health trajectories. Research consistently shows that regular physical activity improves cognitive function, concentration, and stress management in students while establishing lifelong habits that reduce risks of obesity, cardiovascular disease, and mental health challenges. By targeting schools—where children spend most of their waking hours—this program creates systemic change that can reach millions of students, particularly benefiting underserved communities where resources for physical education and wellness programs are often limited. The partnership's scale and visibility, amplified by NFL mascots and Super Bowl timing, brings crucial attention to childhood health while providing tangible resources that schools desperately need to implement effective movement programs.