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Snoop Dogg Partners with AIR Limited for Exclusive Hookah Flavor Launch

AIR Limited partners with Snoop Dogg to launch exclusive Al Fakher hookah flavors. New premium collection available internationally starting November 2025.

This collaboration represents a significant convergence of celebrity influence and product innovation in the rapidly growing hookah market. As hookah consumption becomes increasingly mainstream, particularly in the United States, partnerships like this help normalize and elevate hookah culture while introducing it to new audiences. For consumers, it means access to premium, celebrity-endorsed products backed by scientific research and safety standards. The partnership also signals the continued evolution of hookah from traditional cultural practice to modern lifestyle product, potentially influencing future collaborations between celebrities and smoking-related brands. Given Snoop Dogg's extensive history with cannabis culture and previous business ventures in smoking accessories, this partnership carries particular weight in legitimizing and expanding the hookah market's reach.