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Holiday E-Commerce to Hit Record $253.4 Billion

Holiday e-commerce projected to hit record $253.4 billion, up 5.3% from last year. Adobe forecast shows mobile, AI, social media driving online shopping surge during festive season.

This record-breaking holiday shopping forecast signals significant shifts in consumer behavior and e-commerce trends that affect both businesses and shoppers. For consumers, it means more sophisticated shopping experiences with AI-powered recommendations, mobile-optimized interfaces, and potentially better deals through increased competition. For businesses, understanding these trends is crucial for strategic planning, inventory management, and marketing optimization. The growth in online spending reflects broader digital transformation trends that are reshaping retail permanently, making this information vital for anyone involved in commerce, from small business owners to major corporations adapting to evolving consumer preferences.