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Better Pets Launches AI Website, Secures Regulatory Wins for Pet Wellness Growth

Ultrack Systems' Better Pets launches AI website mybetterpets.com, secures Health Canada approvals for Pet Balm, and prepares for 2026 growth in the $250B global pet wellness market.

This news matters because it signals a major advancement in the rapidly growing pet wellness industry, which affects millions of pet owners seeking regulated, science-backed products for their animals. The combination of regulatory approval from Health Canada and AI-powered digital engagement represents a new standard in the sector, potentially improving how consumers access and understand pet care solutions. For investors, it demonstrates a company executing on multiple fronts—regulatory compliance, digital transformation, and retail distribution—in a market projected to exceed $250 billion. Pet owners benefit from more transparent, accessible products, while the broader industry sees validation of hybrid models combining e-commerce with traditional retail. The trademark resolution with the USPTO also removes a potential barrier to U.S. expansion, making this development relevant for North American market dynamics.