Blockchain Registration Transaction Record

A2Z Cust2Mate Secures Retail Media Monetization Deal with Yochananof Supermarkets

A2Z Cust2Mate partners with Yochananof to monetize smart shopping cart data and advertising, tapping into the $170B retail media market with innovative AI technology.

This development matters because it represents a significant shift in how physical retail spaces are being transformed into digital advertising platforms. The integration of smart shopping carts that generate substantial advertising impressions creates new revenue models for supermarkets while potentially lowering consumer prices through additional income streams. For consumers, this technology enhances the shopping experience with personalized offers and eliminates checkout lines, though it also raises questions about data privacy and the commercialization of in-store behavior. The growth of retail media networks is reshaping the advertising industry, challenging traditional digital platforms by offering brands direct access to shoppers at the point of purchase decision.