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Hong Kong Wine & Spirits Fair Debuts 'World of Spirits' Zone

Hong Kong Wine & Spirits Fair 2025 features new World of Spirits zone with 620+ exhibitors from 23 countries. Highlights Chinese baijiu brands, master tastings & public wine fiesta.

This event represents a significant shift in the global spirits market, highlighting Hong Kong's growing importance as an international trade hub following recent policy changes. The strong emphasis on Chinese baijiu signals the spirit's increasing global appeal and diversification beyond traditional markets. For consumers, this provides unprecedented access to emerging spirits trends and products before they hit mainstream markets. Industry professionals gain valuable insights into market directions and networking opportunities with international exhibitors. The public tasting component democratizes access to premium beverages that are typically only available to trade insiders, while educational sessions help bridge cultural gaps in understanding traditional spirits like baijiu. This convergence of trade and public engagement reflects the evolving nature of global beverage markets and Hong Kong's strategic position in connecting Eastern and Western drinking cultures.