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Rubean Revenue Soars 170% as Payment Tech Gains Traction

Rubean AG reports 170% revenue growth to €3.5M in 2025, driven by PhonePOS softPOS technology and Payten partnership expansion across Europe's payment markets.

This development matters because it signals a major shift in payment processing technology that directly affects how businesses of all sizes handle transactions. Rubean's software-only approach eliminates the need for expensive hardware terminals, potentially saving merchants thousands in equipment costs while making card acceptance accessible to even the smallest businesses. The 170% revenue growth demonstrates strong market adoption of contactless and mobile payment solutions, reflecting broader consumer trends toward digital payments. As more businesses adopt softPOS technology like PhonePOS, consumers will experience faster, more convenient checkout experiences across retail environments. The expansion into Central Eastern Europe through the Payten partnership also indicates the globalization of payment technology standards, which could lead to more consistent payment experiences for travelers and international businesses. This growth trajectory suggests that hardware-free payment solutions are becoming mainstream, potentially revolutionizing how transactions are processed worldwide.