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Surcheros Celebrates National Queso Day with Free Queso for Rewards Members

Surcheros offers free queso on National Queso Day for rewards members. Join the program via their app to enjoy this promotion and explore their Tex-Mex menu.

This news matters because it highlights how restaurants are using promotions and loyalty programs to engage customers and drive traffic, especially around food-centric holidays. For consumers, it offers a chance to enjoy free items and discover new dining options, while for the industry, it demonstrates effective marketing strategies that blend community engagement with brand growth. Surcheros' recognition in industry rankings also signals its rising influence in the fast-casual sector, which could inspire similar approaches from competitors and benefit franchise opportunities.