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NPI Reveals 5 Wellness Trends Set to Dominate 2026 Market

NPI CEO Mitch Gould reveals 5 wellness trends for 2026: gut-brain axis, longevity science, mushroom blends, metabolic health, and sleep optimization in nutraceutical market.

This news matters because it provides crucial insights for consumers, investors, and industry professionals navigating the rapidly expanding $571.3 billion global nutraceutical market. For consumers, these trends highlight emerging health solutions addressing widespread concerns like metabolic health, sleep quality, and cognitive function that affect daily wellbeing. For businesses and entrepreneurs, Gould's predictions offer a strategic roadmap for product development and market positioning in high-growth categories. The accelerated distribution timelines through NPI's platform could significantly impact how quickly innovative health products reach consumers, potentially transforming access to cutting-edge wellness solutions. With 75% of American adults regularly using wellness products, these trends represent both market opportunities and potential improvements in public health outcomes through scientifically validated supplements.