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DigitalConfEx: BNPL & Personalization Drive Modern Marketing Success

DigitalConfEx highlights BNPL's role in modern marketing. Roonyx CEO discusses fintech integration for personalized, trust-based customer journeys and increased loyalty.

This news matters because it signals a fundamental shift in how businesses must approach customer engagement in the digital age. The integration of fintech, particularly Buy Now, Pay Later solutions, into marketing strategies is no longer a niche trend but a core component for driving growth and loyalty. For consumers, this means more seamless, personalized shopping experiences with flexible payment options that build trust. For businesses, adopting these human-centric, AI-powered approaches can lead to higher conversion rates, reduced cart abandonment, and stronger customer relationships, ultimately impacting profitability and competitive edge in an increasingly crowded market.