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Dairy Alliance Fuels NC State Runners with Performance Milk at Moonlight Event

The Dairy Alliance partners with NC State University to promote real dairy milk's performance benefits at Moonlight Howl and Run event, highlighting recovery nutrition for students.

This initiative matters because it addresses the nutritional needs of active young adults while promoting sustainable dairy consumption. For students, understanding proper post-exercise recovery nutrition can enhance athletic performance, reduce muscle soreness, and support overall health during demanding academic schedules. The partnership demonstrates how industry organizations can effectively engage with educational institutions to promote evidence-based nutrition messaging. For the dairy industry, such outreach helps combat declining milk consumption trends by connecting with younger demographics through experiential marketing at high-energy events they already enjoy.