Blockchain Registration Transaction Record

Zartico and MMGY Global Partner to Transform Tourism Marketing with Data

Zartico and MMGY Global partner to enhance tourism marketing with data-driven attribution, helping organizations optimize digital spend and measure ROI effectively for better campaign outcomes.

This partnership matters because it addresses a critical challenge in the tourism industry: the difficulty of accurately measuring marketing ROI in an era of fragmented digital touchpoints. For tourism organizations and DMOs, inefficient ad spending can waste limited budgets and fail to attract visitors effectively. By integrating advanced visitor intelligence with proven marketing strategies, this collaboration enables more precise targeting and attribution, potentially leading to higher conversion rates, increased visitor spending, and sustainable economic growth for destinations. For travelers, it could mean more relevant and engaging promotional content that better matches their interests. In a competitive global market, such data-driven approaches are essential for destinations to thrive post-pandemic and adapt to evolving consumer behaviors.