Blockchain Registration Transaction Record

NPI's Gould Showcases Distribution Model at ECRM Event

Mitch Gould of Nutritional Products International presents Evolution of Distribution model at ECRM Vitamin Session, connecting brands with major retailers like Walmart and CVS.

This development matters because the U.S. health and wellness market represents one of the world's largest consumer markets, yet it remains notoriously difficult for brands to navigate due to complex regulatory requirements, established retail relationships, and intense competition. For international and domestic brands seeking market entry or expansion, the distribution challenges can be overwhelming. Companies like NPI and IHM provide essential infrastructure that reduces barriers to market access, potentially bringing innovative health products to consumers more efficiently. Their success in connecting brands with major retailers like Walmart, CVS, and Walgreens means consumers may see new and diverse health products on shelves faster, while manufacturers can focus on product development rather than distribution logistics.