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Boerne's 25th Dickens on Main Transforms Hill Country for Holidays

Boerne's 25th annual Dickens on Main holiday festival transforms the Hill Country Mile into a Christmas wonderland Nov 28-29 with Victorian entertainment, shopping & food.

This news matters because it highlights how small towns are preserving and expanding cherished holiday traditions that bring communities together while attracting tourism. In an era where many communities struggle to maintain local traditions, Boerne's successful multi-weekend approach demonstrates how holiday events can boost local economies through increased shopping, dining, and hotel stays. For families seeking authentic holiday experiences beyond commercialized celebrations, these events offer meaningful opportunities to create lasting memories while supporting local businesses and artisans. The expansion to multiple weekends with varied themes ensures there's something for everyone, from traditional Victorian celebrations to cowboy-themed markets, making holiday travel planning more flexible and appealing.