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Major Retailers Launch 'Go Red. Shop with Heart.' to Fight Women's #1 Killer

Major retailers launch Go Red. Shop with Heart. campaign with American Heart Association to fight cardiovascular disease, the #1 killer of women. Donate at checkout in February.

This news matters because cardiovascular disease is the leading cause of death for women in the United States, claiming more lives than all cancers combined, yet it remains under-prioritized in research and public awareness. The direct involvement of major consumer brands like Michael Kors and Reebok creates a unique, scalable platform to reach millions of shoppers, translating everyday purchases into funding for prevention, research, and advocacy. For the public, this represents a tangible, accessible way to contribute to a health crisis that statistically impacts nearly every family, while also raising critical awareness about prevention. The campaign's timing during American Heart Month and its focus on the preventable nature of most heart disease empowers individuals to take action for their own health and the health of the women in their lives, addressing a systemic gap in healthcare where women have historically been underrepresented in clinical studies for their number one killer.