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Study Reveals Consumer Reaction to Restaurant Dynamic Pricing

New study by Revenue Management Solutions reveals that consumers perceive dynamic pricing in restaurants as unfair, leading to reduced spending and increased price scrutiny. The study found that participants exposed to dynamic pricing ordered smaller portions and spent 3% less than the control group.

Restaurants need to be mindful of implementing dynamic pricing strategies, as the study shows that consumers perceive it as unfair, leading to reduced spending and heightened price scrutiny. As the industry faces economic pressures and shifting consumer expectations, understanding consumer perception of pricing is crucial for building trust and long-term loyalty.