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Hong Kong Shopping Festival Boosts SME Sales with 100M+ Impressions

Hong Kong Shopping Festival 2025 generated 100M+ impressions, boosting SME sales 50%. HKTDC's E-commerce Express helps brands expand into mainland China market successfully.

This initiative demonstrates how strategic e-commerce partnerships can significantly boost cross-border trade opportunities for small and medium enterprises. For consumers, it provides access to authentic, high-quality Hong Kong products with trusted quality assurance. For businesses, it showcases the massive potential of mainland China's e-commerce market and provides a blueprint for successful market entry through live-streaming, influencer marketing, and platform partnerships. The program's success could inspire similar cross-border e-commerce initiatives globally, helping local businesses expand internationally while giving consumers worldwide access to diverse, quality products.