By Kyle Anthony, Benzinga

Australian company Innovation Beverage Group Limited (NASDAQ: IBG) is a developer, manufacturer and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands. The firm recently appointed Genevieve Jodhan as its Chief Sales Officer (CSO) after becoming a publicly traded company on the Nasdaq, garnering $5.4 million on its issuance of 1,350,000 ordinary shares at a public offering price of $4.00 per share.

Genevieve is a renowned leader in the beverage industry, recognized for her exceptional track record in building robust, market-leading brands. For over a decade, Genevieve served in many executive leadership roles at Angostura Holdings Ltd, the world's largest cocktail bitters producer, including being the company’s first female CEO. While at Angostura Holdings Ltd, Genevieve directed the commercial team that re-engineered the distribution model for Europe, the Middle East, Africa, Asia and Australia and marketed Angostura's international brands, including Angostura Aromatic Bitters. In addition to her role as CEO, Genevieve continued to lead the brand-building team and developed strategic brand re-positioning tools that enabled international growth in the beverage alcohol industry.

Regarding her appointment as CSO at Innovation Beverage Group, Dean Huge, CEO of the firm, stated, “With Genevieve on our team, IBG is ready to capture greater market share and continue our momentum as a disruptive innovator in the beverage market. Specific to bitters, as well as the broader alcoholic beverage market, she brings a strong industry network and a wealth of know-how as the former CEO of Angostura, reported to be the world's most widely distributed beverage alcohol brand. Genevieve coming on board with IBG is a testament to the strength of our brand's portfolio”.

IBG’s stated mission is to quickly expand its portfolio of innovative brands and products across the North American market, defining the future of beverages. As a publicly traded company, IBG is now accessible to investors who believe in its product and want to participate in its growth story.

IBG's new CSO provided an industry perspective on IBG’s growth and market positioning by stating, “IBG brings creativity and innovation to the market with its new products, branding, and market positioning. I've been very impressed with its portfolio of cocktail bitters under the Australian Bitters and Bitter Tales brands and non-alcoholic drinks under the Drummerboy brand. In a short time, Australian Bitters has built brand awareness and favorability with bartenders who are seeking to create spicier more flavorful cocktails. I'm pleased to join this progressive team and look forward to leading the growth of an expanding portfolio of new beverages”.

Apart from the strong brand recognition Jodhan referred to, the firm has also established key brand-name partnerships, a primary example being its exclusive distribution agreement with Coca-Cola Europacific Partners (CCEP) for the distribution of Australian Bitters. Furthermore, IBG has multiple-owned proprietary direct-to-consumer channels that it says allow for scale and back-end integration of its owned brands. IBG plans to continue utilizing technology and its vertically integrated supply chain with the goal of redefining the traditional pathway from distillery to consumer.

For more information on IBG’s competitive positioning and strategic outlook, their latest investor presentation can be accessed here.

Featured photo by Aleksandar Andreev on Unsplash.

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