Curated News
By: NewsRamp Editorial Staff
December 03, 2024

Tom Lyons Joins Club Underdog as Global Chief Marketing Officer

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Source News Release

TLDR

  • Experienced marketing leader Tom Lyons joins Club Underdog as Global Chief Marketing Officer, revitalizing overlooked teams with passionate local fan bases.
  • Lyons aims to build the brands of Club Underdog’s teams in their respective markets while attracting sponsors and partners to elevate their reach and impact.
  • Club Underdog’s global strategy strengthens on-field performance and fan engagement, offering improved stadium experiences and fostering deeper community connections.
  • Club Underdog, a subsidiary of North Sixth Group, appoints experienced marketing leader Tom Lyons as Global Chief Marketing Officer, focusing on revitalizing overlooked teams.

Impact - Why it Matters

This news matters as it highlights the addition of an experienced marketing leader to Club Underdog, signaling a focus on revitalizing overlooked sports teams with passionate local fan bases. Lyons' appointment also underscores the organization's commitment to building sustainable community connections and strengthening both on-field performance and fan engagement.

Summary

Club Underdog, a subsidiary of North Sixth Group, today announced the addition of Tom Lyons as Global Chief Marketing Officer. Lyons brings over 20 years of leadership experience, primarily in agency roles, where he worked with top brands such as Chipotle, New Balance, PNC Bank, and Rent the Runway. In his new role, Lyons will focus on building the brands of Club Underdog’s teams in their respective markets while attracting sponsors and partners to elevate their reach and impact. Under its Club Underdog subsidiary, North Sixth Group owns and operates Brooklyn Football Club, historic European football clubs Campobasso FC and Dagenham & Redbridge FC, and the fast-growing football apparel company Diaza.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Tom Lyons Joins Club Underdog as Global Chief Marketing Officer

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