Curated News
By: NewsRamp Editorial Staff
November 18, 2024
Novela and Film Star Carlos Ponce Teams Up to Launch Minivela, a New Era for American Latino Filmmakers
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- Minivela marks a bold new era for American Latino filmmakers, creating competitive advantage for those involved.
- Minivela combines fast-paced vertical short-form content with the iconic essence of the telenovela, providing a unique storytelling format.
- Minivela empowers Latino storytellers and drives U.S. Hispanic digital advertising, creating opportunities and representation for the Latino community.
- Minivela features romantic comedies, strange happenings, the supernatural, and 'La Mala Suegra' (The evil mother-in-law), offering diverse and engaging content.
Impact - Why it Matters
This news matters as it represents a new opportunity for American Latino filmmakers and creators to tell their stories in a way that appeals to a broad audience. The launch of Minivela will empower Latino storytellers, drive U.S. Hispanic digital advertising, and address the representation gap for the community. It also signifies a shift in the Hollywood system, providing new opportunities for Latino creatives and offering a platform for culturally diverse content.
Summary
Novela and film star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood have teamed up to launch Minivela, a digital shorts joint venture that will mark a new era for American Latino filmmakers, creators, and advertisers. The venture combines the fast-paced nature of vertical short-form content with the iconic essence of the telenovela, and will feature content in English, Spanish, or bilingually. The company is set to target American Latinos 18-34 and will offer a variety of content verticals including romantic comedies, strange happenings, the supernatural, and more.
Minivela will be accessible free on YouTube, and social media channels, as well as through adtech conglomerate, Numatec’s distribution partnerships. The company is set to launch in January with a focus on producing universally appealing stories and empowering Latino storytellers. Chicano Hollywood, a key player in the venture, is already producing a feel-good romcom called “Cholita Takes L.A.”
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Novela and Film Star Carlos Ponce Teams Up to Launch Minivela, a New Era for American Latino Filmmakers
