Curated News
By: NewsRamp Editorial Staff
February 11, 2025
Kevel Acquires Nexta to Revolutionize Retail Media Landscape
Discuss on Reddit
LinkedIn
Substack
GithubTLDR
- Kevel's acquisition of Nexta strengthens its retail media solution, empowering retailers to compete in the retail space.
- Kevel's API-based technology integrates Nexta's self-serve platform, offering retailers tools to manage multi-channel ad investment and optimize performance.
- The acquisition enhances retail media networks, unlocking revenue opportunities and enabling retailers to engage with customers in new, personalized ways.
- Kevel and Nexta's merger brings innovative AI-driven solutions to the retail media space, transforming the advertising experience for retailers, marketplaces, and publishers.
Impact - Why it Matters
This news matters as it showcases Kevel's innovation in retail media technology, providing retailers with advanced tools to manage ad investments and revenue opportunities. The acquisition of Nexta strengthens Kevel's position in the market, offering a full-stack solution for retail media networks, and empowering retailers to compete effectively in the digital advertising space.
Summary
Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers with the right tools to manage multi-channel ad investment, optimize performance and unlock revenue opportunities.
Kevel empowers retailers to build state-of-the-art retail media platforms in house, enabling them to reclaim control and compete within the competitive retail space on a more level playing field. Nexta’s AI-driven ad manager simplifies the advertising experience and enhances efficiency with booking-optimized self-service for retailers, marketplaces and publishers. By integrating Nexta’s powerful technology into The Retail Media CloudTM, Kevel now offers a full-stack solution for high-performing retail media networks, optimizing operations, improving ad personalization, and enabling seamless efficiency with unmatched customization.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Kevel Acquires Nexta to Revolutionize Retail Media Landscape
