Curated News
By: NewsRamp Editorial Staff
December 05, 2024
California Strawberry Commission Reveals 2024 State of the Strawberry Category Report
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- Strawberries achieved +11% volume growth, dominating the berry category and generating an additional +$235.9 million in category sales.
- The report details the dominance of strawberries in the fresh berry category, with conventional strawberries accounting for 91% of total volume and organic strawberries showing impressive growth of +12%.
- The strong performance of retail promotions and the growing consumer demand for fresh strawberries provide valuable opportunities for industry stakeholders and create success for strawberry farmers, shippers, and processors.
- Strawberries held a 60% share of the berry category volume with +153.6 million pounds in incremental sales, and over 652 million pounds were sold at retail during peak season, generating $1.7 billion in category sales.
Impact - Why it Matters
This news matters because it demonstrates the significant influence of strawberries in driving berry category sales growth, providing valuable insights for industry professionals to optimize their strategies and capitalize on the momentum of the strawberry category.
Summary
The California Strawberry Commission released its 2024 State of the Strawberry Category Report, highlighting the dominance of strawberries in driving berry category sales growth. Key findings include double-digit volume growth, the impressive performance of organic strawberries, packaging and regional trends, promotional efforts, and peak season performance. The report provides valuable data for retailers, berry shippers, and industry stakeholders to optimize their strategies and capitalize on the momentum of the strawberry category.
Source Statement
This curated news summary relied on this press release disributed by 24-7 Press Release. Read the source press release here, California Strawberry Commission Reveals 2024 State of the Strawberry Category Report
