New Study Reveals 97% of Consumers Prefer Long-Form Content as Premium
New study from DIRECTV Advertising and Publicis Media reveals that 97% of consumers view long-form content as preferred premium content, impacting advertising and consumer behavior.
This news matters because it highlights the importance of long-form content in advertising and the positive impact it has on consumer sentiment and purchasing behavior. It also provides insights for advertisers to better understand consumer preferences and engagement with premium content.
