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Novela and Film Star Carlos Ponce Teams Up to Launch Minivela, a New Era for American Latino Filmmakers

Novela and film star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood have launched Minivela, a digital shorts joint venture marking a new era for American Latino filmmakers, creators, and advertisers. The venture combines the fast-paced nature of vertical short-form content with the iconic essence of the telenovela, offering content in English, Spanish, or bilingually. Minivela primarily targets American Latinos 18-34 and will offer a variety of content verticals including romantic comedies, strange happenings, the supernatural, and more.

This news matters as it represents a new opportunity for American Latino filmmakers and creators to tell their stories in a way that appeals to a broad audience. The launch of Minivela will empower Latino storytellers, drive U.S. Hispanic digital advertising, and address the representation gap for the community. It also signifies a shift in the Hollywood system, providing new opportunities for Latino creatives and offering a platform for culturally diverse content.