Hotels Urged to Ditch OTAs for Enhanced Online Visibility
Hotels are encouraged to prioritize hotel SEO and paid advertising over OTAs to boost online visibility and revenue. Bee Social Digital Marketing offers tailored solutions to help hotels thrive in the digital landscape and succeed in attracting guests directly.
The news highlights the importance for hotels to shift away from OTAs and invest in hotel SEO and paid advertising for improved online visibility. By doing so, hotels can reduce dependency on costly OTA commissions and drive more direct bookings, ultimately leading to higher profitability and sustainability in a competitive market.