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Warner Bros. Tentpole Projects Rebranded as HBO Originals

Warner Bros. rebrands major projects as HBO originals, aligning with the premium reputation of HBO and ensuring clear expectations for viewers. The change will officially take effect with shows launching in 2025.

This news matters as it reflects a strategic shift for Warner Bros. to align its major projects with the premium reputation of HBO, ensuring that viewers have clear expectations for the quality and narrative approach of the shows. The rebranding also impacts the linear network, guaranteeing a run of the rebranded shows on the channel as well as streaming on Max, potentially leading to a more robust programming schedule in 2025 and beyond.